Celebrities like Kim Kardashian and Jennifer Lopez, as well as well-known politicians like Democratic U.S. Representative Alexandria Ocasio-Cortez, have been among the first to sign up for the new Twitter rival, Threads.
“Let’s do this. Welcome to Threads,” Meta CEO Mark Zuckerberg wrote in his first post on the app, along with a fire emoji. He claimed, 10 million people signed up for the app.
Meta on Wednesday directly challenged Twitter with Threads, gaining millions of users in hours as it looked to capitalise on Twitter’s significantly weakened position following a series of erratic actions from owner Elon Musk.
He also posted on Twitter, making fun of the rivalry with Musk and between the two services by using a popular meme of Spiderman battling another Spiderman.
Although Threads is a stand-alone app, users can log in using their Instagram credentials and follow the same profiles, potentially making it simple for Instagram’s more than 2 billion monthly active users to incorporate it into their routines.
The software is similar to Twitter in that it allows users to like, re-post, and reply to short text posts, but it does not include direct messaging.
According to a post on the Meta blog, posts may contain up to 500 characters as well as links, images, and videos that are up to five minutes long.
According to the blog post, it is accessible on Google Play and Apple’s Play Store in more than 100 nations.
In advance of the launch, Meta shares rose 3% at the closing on Wednesday, outperforming gains by competing tech companies.
