Rapper Tochukwu Ojogwu, popularly known as Odumodublvck, has challenged the long-standing hierarchy in the Nigerian music industry.
Traditionally, the “Big 3″—comprising Wizkid, Davido, and Burna Boy—have been recognized as the leading figures in the industry.
However, Odumodublvck’s latest assertions suggest a reshuffling and expansion of this elite group.
In a tweet on Thursday, Odumodublvck remarked, “NIGGAS DON DEY EVEN COPY ROLL OUT STRATEGY �
“THE GAME IS IN A HOT MESS RIGHT NOW
“BIG 7 DON PUT EVERYBODY FOR PRESSURE
“NA ONLY MUMU DEY USE HIM OGA PARAMETERS MEASURE HIM OWN SUCCESS
“REMA TEMS AND MR MONEY NA HIM I ADD TO THAT BIG 4
“THE REMAINING FOR NA ODOGWU, BADDO, BADDEST AND BIG WIZ
“I DON RE-WRITE NIGERIAN FOLKLORE
” NOW NA BIG 7 WE GET.”
This proclamation not only acknowledges the established trio—Wizkid (“Big Wiz”), Davido (“Baddest”), and Burna Boy (“Odogwu”)—but also incorporates Olamide (“Baddo”) into the fold, expanding it to a “Big 4.
Furthermore, Odumodublvck elevates Rema, Tems, and Asake (“Mr Money”) to this upper echelon, culminating in a “Big 7.
REMA
Rema, born Divine Ikubor, has been vocal about his position in the industry.
In April 2024, he took to Twitter to express his sentiments: “No more Big 3 there’s now a Big 4.”
This statement underscores Rema’s confidence in his contributions and impact on the Afrobeats genre.
His debut EP in 2019 garnered significant attention, and subsequent releases have solidified his reputation both locally and internationally.
Collaborations with global artists and performances on international stages have further amplified his profile.
TEMS
Temilade Openiyi, known professionally as Tems, has experienced a meteoric rise in the music world.
Her unique sound and soulful voice have captivated audiences worldwide.
Tems’ collaboration with international artists and her contribution to notable projects, such as the “Black Panther: Wakanda Forever” soundtrack, have cemented her status as a global icon.
ASAKE
Asake, whose real name is Ahmed Ololade, has made significant strides in the industry.
His sophomore album, “Work of Art,” released in June 2023, debuted at number 66 on the Billboard 200.
Following this, his third album, “Lungu Boy” (2024), became his third consecutive number one album in Nigeria, marking the longest-running number one in the country’s chart history.
These accomplishments highlight Asake’s growing influence and the resonance of his music with a broad audience.
Odumodublvck’s redefinition of the industry’s top tier has sparked diverse reactions.
Some industry insiders view this expansion as a reflection of the evolving and dynamic nature of Nigerian music, acknowledging the emergence of new talents who have achieved remarkable feats.
Others, however, believe that the original “Big 3” designation should remain unchanged, emphasizing the longevity and consistent impact of Wizkid, Davido, and Burna Boy.
This debate underscores a broader conversation about the criteria used to measure success and influence in the music industry
Factors such as streaming numbers, international collaborations, awards, and cultural impact all play roles in these assessments
Odumodublvck’s mention of artists copying rollout strategies and the pressures within the industry also highlights the competitive and rapidly changing landscape that artists navigate.
